ARTICLE | Product Development
Bayer’s bridge back to growth
How the German pharma hopes new launches can restart growth as Xarelto revenue fades and Eylea flattens
July 28, 2025 10:06 PM UTC
With its two top-selling products facing a loss of exclusivity, Bayer is betting on stronger-than-expected launches and a revamped pipeline to offset revenue declines and return to near-term growth.
Achieving that outcome will require more things to go right than wrong. ...
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